User Generated Content (UGC)

User-Generated Content – Why it’s Important for Universities

What is UGC? Content created and shared by anybody online! Blogs, videos, Tweets, photos, Instagrams, reviews, podcasts, tweets and status updates, etc. For colleges and universities, it is any content created by your students (prospective and current), faculty and staff, alumni, and even parents. comScore reports that brand engagement rises by 28% when consumers are exposed to both professional and user-generated content.

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@RealTimeWW1 – An award winning project

The study programme Master en Histoire Européenne Contemporaine developed an award winning project based on UGC. This project was recounting life during the Great War in just a few lines on the Twitter account ʽ@RealTimeWW1ʼ.

Masters students in European Contemporary History at the University of Luxembourg made it their task to give an impression of both general changes and personal stories that happened exactly 100 years ago (see more at:

Inspired by Allwin Collinson’s project @RealtimeWWII, the students will offer a collection of World War I stories and facts on Twitter. The aim is to make history easy to assimilate with little means. What makes the “real time” projects especially fascinating is that events are posted on the exactly same date and, if possible, even time, if reproducible in source material.

If you’d like to learn more about this project, feel free to consult the links provided.

Download the project summary in 3 languages (DE, EN, FR)

Laden Sie die längere Projektbeschreibung auf Deutsch runter

Read the article “A Snap-Shot of WWI in 140 Signs – One Year On”